Radio Spots and jingles are two different part of radio production yet similar in terms of their duration. Radio Spots are small informative audio pieces that intend to provide a specific message to the listeners. These are placed either during the program or with other commercials.

Jingles on the other hand are the musical audio piece or tunes which are used by the brands to differentiate them from others in the market. They play an important role in establishing a brand identity. For example, the famous jingle of Nirma Washing Powder has become the identity of the brand. Even today, the brand has kept the same jingle which has contributed immensely in brand positioning and marketing.   

The most important aspect of Radio Spots and Jingles is they must grab the attention of the listener. Since radio lacks the visual content, the writing for the radio has to be very strong. BKT Media is a team of creative minds which tends to cater to all the needs of clients whether its an audio or video production.